A recent post from another blog got my attention. Save journalism not newspapers is another look that ignores the importance of relevant content with distribution. Content is the jewel and distribution is the crown. If a news model depends on being read by millions on the web and make money – good luck. If the Huffington Post can’t turn a profit with 9 million unique visitors I don’t believe anyone can.
By far the “experts” on new media that I see on the world-wide web who preach newspapers dying is not a big deal are one of three people :
1. news organization people who got in early on the web side of their organizations and never really understood the news business (Profit and Loss and Advertiser ROI)
2. professors who don’t have a good grasp of what is actually happening on main street
3. people who see selling social media services or advising companies on how to use social media and thus have a financial interest in selling the idea that “Print is Dead”